Ana-Maria Prejbeanu

Ana-Maria Prejbeanu

Good brands get noticed. Great brands get remembered.

Let's make yours unforgettable.

I'm the founder of AMP Brand House, a creative and strategic studio born from two worlds: London and Milan.

With a degree in Marketing & Advertising from London and Fashion Styling & Creative Direction from Milan, I've learned to look at a brand from both sides: the strategy behind it and the world it creates.

5
Years experience
3
Industries
4
Languages
Work with me →
Trusted by
Services

How I can help your brand

Brand audit collaboration session
01 — Brand Clarity
Brand Audit

A full audit of your Instagram, website, competitors and positioning — with clear, actionable recommendations. Delivered as a 15–25 page report plus a 60–90 minute walkthrough call.

On request
Brand strategy document folder
02 — Brand Transformation
Brand Strategy

Positioning, values, ideal client, brand personality, tone of voice, key messages and content pillars — delivered as a 30–50 page strategy document.

On request
Creative direction moodboard wall
03 — Visual Direction
Creative Direction

Moodboards, visual direction, campaign concepts and visual storytelling — for fashion, beauty, lifestyle, wellness and hospitality brands. Shoot production quoted separately.

On request
Social media management on phone
04 — Ongoing Presence
Social Media Management

Content calendar, copywriting, design and scheduling across Instagram, Facebook and LinkedIn. Three tiers — Basic, Growth and Premium — scaled to your posting volume and channels.

On request
Brand and marketing partner handshake
05 — Retainer
Brand & Marketing Partner

Ongoing strategy, content planning, campaign concepts and competitor monitoring, with two strategy calls a month. For brands that want a standing partner, not a one-off project.

On request
Special projects discussion
06 — Custom Scope
Special Projects

Rebrands, brand launches, integrated campaigns and content productions — scoped and quoted individually based on deliverables.

On request
Get a custom quote →
Results

Where I've delivered results

Healthcare
Brand Manager
The Orthopaedic Institute
  • Developed the brand identity and social media strategy from scratch — defining visual language, tone, and channel approach
  • Grew Instagram engagement by 40% in 6 months through data-led content iteration and audience analysis
  • Managed three social channels end-to-end — Instagram, Facebook, and LinkedIn — including content, scheduling, and community management
  • Planned and executed launching events to build brand awareness and patient trust in the local community
  • Designed flyers, promotional materials, and on-brand visual assets using Canva and the Adobe suite
Selected work
Outdoor billboard campaign
OOH Billboard — Institutul de Ortopedie × MedLife
OrthoXperience event invitation
Event Invitation — OrthoXperience 2025, Timișoara
Promotional materials
Promotional Materials — Event Collateral & Branded Merchandise
Roll-up banners
Roll-up Banners — Brand Launch Materials
Brochure design
Brochure Design — Mișcare Fără Limite
Did you know post 1 Did you know post 2
Educational Content Series — Did You Know?
Did you know post 3 Did you know post 4
Educational Content Series — Facts & Procedures
Event launch
Launching Event — OrthoXperience Symposium
Instagram grid
Instagram Feed — Managed Social Media Grid
1 / 9
Aug 2025 – Present Now
Retail
Marketing Specialist
Agroland — Romania's largest agriculture retailer
  • Designed and executed Gen Z-targeted campaigns to attract a new audience segment to a traditionally older market
  • Developed detailed client personas for the new Gen Z market to guide content tone, platform strategy, and creative direction
  • Filmed and produced video content and social media posts tailored to younger audiences across Instagram, Facebook, and LinkedIn
  • Created AI-generated imagery to better engage and visually resonate with the Gen Z target market
  • Optimised Meta ad campaigns reaching 50K+ users per campaign and 100K+ monthly across owned channels
Selected work
Content creation at Agroland
Content Creation — On Location
Premil dog food collaboration
Brand Collaboration — Premil Dog Food Campaign
Social media campaign
Social Media Campaign
Online giveaway
Online Giveaway — International Cat Day
Agroland salmon oil product
Product Content — Salmon Oil Campaign
Nutrienti post
Educational Social Post — Essential Nutrients
Egg content creation
Content Creation — Behind the Scenes
Egg content
Behind the Scenes — Creative Shoot
Instagram grid Instagram grid 2 Instagram grid 3
Instagram Feed — Managed Grid
1 / 9
Apr – Aug 2025
Fashion
Social Media & Brand Manager
Viphi Fashion GmbH – Vivien Sophie
  • Consulted on and contributed creative direction to the brand's website redesign — handling layout, visuals, and brand consistency
  • Built the brand identity from the ground up: visual language, tone of voice, and content guidelines
  • Managed social media end-to-end for 1 year — content creation, scheduling, community, and performance review — improving overall performance by 20%
  • Led influencer marketing: sourced, vetted, and secured influencer partnerships aligned with brand positioning
  • Ran email marketing via Mailchimp and Klaviyo — designed newsletters, built flows, and managed subscriber communications
Selected work
Vivien Sophie pool mockup
Brand Mockup — Pool Activation
Vivien Sophie website
Website Creative Direction
Victoria Beckham campaign
Campaign — Victoria Beckham Collaboration
Social media post
Social Media Content
Newsletter design
Email Marketing — Newsletter Design
Newsletter design 2
Email Marketing — Welcome Flow
1 / 6
Oct 2022 – Nov 2023
How I work

Tools behind the results

Analytics & Insight
Meta Analytics Google Analytics SimilarWeb MS Dynamics CRM
Social & Content
Meta Business Suite Hootsuite Mailchimp Klaviyo
Creative
Adobe Photoshop Illustrator Canva CapCut
Reporting
Excel PowerPoint Campaign Reporting Stakeholder Decks
Training

Where the eye for style meets strategy

BSc (Hons) Marketing & Advertising — First Class
Kingston University London
2023 – 2026
Fashion Styling & Creative Direction
Istituto Marangoni Milano
2019 – 2022
Romanian Baccalaureate Diploma
Nikolaus Lenau Lyzeum
2015 – 2019
Languages
Can your brand speak 4 languages?
I do.
🇷🇴
Romanian
Native
🇬🇧
English
Fluent
🇩🇪
German
Fluent
🇮🇹
Italian
Fluent
Research & Strategy

Studies

Academic strategy projects from my degree — a look at how I think, not client work.

01 — Luxury Fashion
Tod's Digital Marketing Plan

A 12-month SOSTAC-based strategy to reposition a declining heritage luxury brand as a digitally-engaged lifestyle player — targeting 35% social engagement growth through AI personalisation and blockchain transparency.

SOSTAC PESTEL Porter's 5 Forces
Find out more →
02 — Food & Beverage
Scoop & Waffle B2C Strategy

A social media sales strategy for an independent London dessert shop — applying a 7-stage B2C sales process and three buyer personas to drive year-round footfall, loyalty, and community engagement.

B2C Sales Buyer Personas Social Media
Find out more →
03 — Beauty Technology
StrandX Smart Hairbrush

A full go-to-market strategy for an innovative beauty-tech product — £400K budget, push + pull IMC, influencer partnerships, pop-ups, and a 2-year guarantee as the core differentiator.

Product Launch IMC Strategy Beauty Tech
Find out more →
04 — Luxury Branding
Rolex & Roger Federer

An analysis of brand-celebrity congruence through luxury marketing's most iconic partnership — examining the Match-Up Hypothesis and why some endorsements transcend advertising entirely.

Brand Theory Endorsements Luxury
Find out more →

Let's work together.